New Years Resolutions do not work because you are really not motivated when you think you are. On the surface you may be, but deep down you are not. That is why by April, that membership to the gym, those new clothes and that new found motivation has all but disappeared. When it comes to […]

Any dietary plan on the market has some portion of it that works, but the basic principle of any good eating program, no matter how sugarcoated, centers around calories IN– calories OUT. The eating “only one type of food diets” will not be effective, and such a restricted diet defeats you mentally. Most diets are […]

IT’S NOT ABOUT THE NUMBERS! The health clubs are always racking their brains trying to figure out why they have such a hard time keeping members coming back. Most owners would argue that cash flow and profit margins are the most important reason to retain membership. Yes, but what drives customers to these health clubs? […]